Today, we lost an important job because the customer found our price too high. I hated the loss but penned a response to the customer to “speak my mind.”
I stated that I thought about this on the drive home and while walking the dog. I asked myself – should I have taken our [...]

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I care deeply about service, but how do you deal with failure? If, despite best efforts, a customer does not feel you met their needs or requirements, then what?
Maybe the customer is being reasonable, maybe they are not. It does not matter. What matters is the effort, the principal and purpose behind [...]

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Our success has been built on:
• Longevity of the team
• Expertise of the sales team
• Rigorous business process
• Leadership
• Profit sharing that aligned the entire organization to the successful fulfillment of a customers order
As a result, SG has earn a great deal of loyalty from custom builders who know that they will have a trusted expert guide their product selection [...]

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